Whether you’re designing a new Value Proposition, Business Model, or even an entire strategy for the future, design criteria form the principles and benchmarks of the change you’re after.

Having a ‘war room’ where the team can get together and see progress will boost productivity and efficiency tremendously.

Simply put, prototyping is the art and science of faking it before making it, where 'it' refers to an innovative product or service. Prototyping is used to make value propositions tangible and concrete.

Just like it is in movie-making, a screenplay provides an efficient and effective way to design a meeting. The more thorough the screenplay, the better the meeting.

Essentially, the creative matrix is a tool that will help spark new ideas at the intersections of discrete categories. This tool is all about divergent thinking.

With the Investment Readiness Level, you now have a way to quantify the progress of a product, project, or company to help you make investment decisions, whether you’re a team leader, manager, or investor.

We're all born storytellers. Don't be afraid: stories can be designed! The storytelling canvas helps you to do just that!

So, you've gathered a team of unusual suspects and diverse characters. How will you agree on your goals, expectations, and values?

What are the really promising ideas? Use the innovation matrix and the ranking system on this page to filter out the best ideas.

The experiment canvas, created by Ash Maurya, provides a straightforward way to break down your assumptions into measurable, observable, experiments.

How do you know you’re making the right bet with your idea? Which bets does the success of your idea hinge on? These are your riskiest assumptions.

The blank canvas is, as the name says, empty. It is a blank slate for you to fill. Use it to make your own canvas.

How to quickly create a compelling vision with your team to drive your business forward using the 5 Bold Steps Vision® Canvas.

The persona canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer.

With your experiments in place, it’s time to start testing them and tracking the progress over time.

The Customer Journey is a tool to help you get insight into, track, and discuss how a customer experiences a problem you are trying to solve.